So how do you make a great product, which has garnered acclaim and helped put your company on the map even better? Well, if you’re YETI you step back, roll the dice and completely redesign it, to the extent that the product is unrecognizable. That is exactly what YETI did to their tried and true fan favorite, Roadie Hard Cooler. They rebranded it the Roadie 24 Hard Cooler and reimagined it from the ground up.
The all new Roadie 24 Hard Cooler is 10% lighter, has 20% more capacity, and performs 30% better across thermoregulation variables. However, it’s also a better shape for stashing tall bottles you want to keep cold. Couldn’t do that with the old one. The new shape also fits in your vehicle better, a feature my wife and I appreciated when we road tripped with our kids this summer and she needed quick, easy access to snacks and drinks while I drove.
I have to admit that when I first laid eyes on this new cooler I was skeptical but after a handful of uses I found myself reaching for it time and time again. I even used it in my drift boat on fishing trips that required a tad more room than my YETI Tundra 65. It was the perfect companion as it kept all the food cold on those blistering August days while the Tundra 65 housed all the drinks.
I also used the Roadie 24 hunting and scouting this past September as a quick day trip cooler. It holds the perfect amount of snacks and drinks and served me very well as a seat while I was glassing. I used YETI ICE packs to save space and they fit inside the Roadie 24 as if they were made for it, wait a second… I also added the Roadie 24 Seat Cushion because, well, why not?
The YETI Roadie 24 weighs 12.8 lbs. empty, stands 17.5” tall and is 16.5” wide across the top. Side to side, the Roadie is a trim 11 ⅞” at its base and 14” across its lid. This makes it easy to stow just about anywhere, which I did with regularity.
The Roadie 24 will set you back $199.99
To see the full slate of colors and customization options visit https://www.yeti.com/en_US
