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Mike Eastman’s Outdoorsmen: A title change and dynamic cover redo and the first bind in subscription card

“Hunting Leads” appears in the magazine, another building block of the MRS. Article on using Llamas in the backcountry. Consider The Llama… Application deadline table (MRS)

There’s a turkey in the trophy heads section. The wingmen egg is laid!

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

First color advertisement

Cover is textured and color on the inside and the back… first advertisement appears on the back cover, Guy’s first appearance

Researching A Hunting Area - Worksheet. TagHub/MRS research guide, trophy pronghorn judging article, the first HCFT, ad for Eastman Seminar, the first Younger Generation and a Recommended Hunts section

Cover is textured and color on the inside and the back… first advertisement appears on the back cover, Guy’s first appearance

Family introduction, expand the Area Leads (MRS) and a call to action for more subscribers… Amber & Guy are in the masthead… Area Leads include first chart (MRS), images from Gordon, move to Thermopolis

Guy’s iconic Eastmans’ Mule Deer Buck Logo appears on the cover