If you go to Colorado Parks and Wildlife’s (CPW’s) website, just like you always have, you’ll immediately notice it looks completely different. That’s because CPW just launched a new website redesign to make the agency’s online presence more accessible, visually appealing, and informative for customers. The new website is more modern and built with the customer experience in mind, making pathways to desired information faster and more seamless.
Below are some examples of how CPW is making significant improvements for customers.
- New Website Navigation – Menus have changed to help users quickly navigate to their areas of interest.
- Website Audit – CPW reviewed all existing web content to eliminate repetition, consolidated pages, updated content, and used analytics to improve visitors’ online journeys for agency information.
- Enhanced Accessibility– The new site meets all state and federal accessibility requirements, ensuring that CPW continues to work toward a Colorado for All. These requirements make content easier for screen readers to assist low-vision or blind customers and provide translation into multiple languages.
- Updated State Park Finder– Graphic cards with images and a park description give an immediate sense of each park’s features and activities.
- Added mapping and event tools – This new website is a robust information base that will adapt and evolve for years to come, including an enhanced ability to search for park events, state wildlife areas, bodies of water and more.
Unfortunately, your previously saved bookmarks may not be redirected, and you may not find information as quickly via Google searches. During the first few months of the site’s launch, you can expect frequent page updates with added content and features, including a chatbot.
CPW will prioritize fixing any broken items and make updates based on staff needs and data from the site, including analytics, heat mapping, and optimization tools.
You can explore CPW’s new site and learn more about their work at cpw.state.co.us.
