Eastmans’ Timeline

The Outdoorsmen’s Newsletter Debuts

EHJ i4 | 1988

EHJ i2 1988

The Outdoorsmen’s Newsletter: A Hunting Guide for Western Big Game - A precursor to Eastmans’ fabled MRS, a one page advertisement offering No Hearsay, No Bull, No Dudes, No Gimmicks, No Small Heads, No Big $$. . . just thoroughly researched, legitimate trophy animal intel for the DIY western hunter

Special Mule Deer Issue… the first one, mule deer logo on cover, note to reader regarding getting ahold of Mike for hunt information being virtually impossible! Hot Off The Press old school blog/state update, first Gift Sub Ad

Mike Eastman’s Outdoorsmen: A title change and dynamic cover redo and the first bind in subscription card

“Hunting Leads” appears in the magazine, another building block of the MRS. Article on using Llamas in the backcountry. Consider The Llama… Application deadline table (MRS)

There’s a turkey in the trophy heads section. The wingmen egg is laid!

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

First color advertisement