Eastmans’ Timeline

The Outdoorsmen’s Newsletter Debuts

EHJ i4 | 1988

EHJ i2 1988

The Outdoorsmen’s Newsletter: A Hunting Guide for Western Big Game - A precursor to Eastmans’ fabled MRS, a one page advertisement offering No Hearsay, No Bull, No Dudes, No Gimmicks, No Small Heads, No Big $$. . . just thoroughly researched, legitimate trophy animal intel for the DIY western hunter

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

First color advertisement

Cover is textured and color on the inside and the back… first advertisement appears on the back cover, Guy’s first appearance

Researching A Hunting Area - Worksheet. TagHub/MRS research guide, trophy pronghorn judging article, the first HCFT, ad for Eastman Seminar, the first Younger Generation and a Recommended Hunts section

Cover is textured and color on the inside and the back… first advertisement appears on the back cover, Guy’s first appearance

Family introduction, expand the Area Leads (MRS) and a call to action for more subscribers… Amber & Guy are in the masthead… Area Leads include first chart (MRS), images from Gordon, move to Thermopolis