Eastmans’ Timeline

The Outdoorsmen’s Newsletter Debuts

EHJ i4 | 1988

EHJ i2 1988

The Outdoorsmen’s Newsletter: A Hunting Guide for Western Big Game - A precursor to Eastmans’ fabled MRS, a one page advertisement offering No Hearsay, No Bull, No Dudes, No Gimmicks, No Small Heads, No Big $$. . . just thoroughly researched, legitimate trophy animal intel for the DIY western hunter

“Hunting Leads” appears in the magazine, another building block of the MRS. Article on using Llamas in the backcountry. Consider The Llama… Application deadline table (MRS)

There’s a turkey in the trophy heads section. The wingmen egg is laid!

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

First color advertisement

Cover is textured and color on the inside and the back… first advertisement appears on the back cover, Guy’s first appearance

Researching A Hunting Area - Worksheet. TagHub/MRS research guide, trophy pronghorn judging article, the first HCFT, ad for Eastman Seminar, the first Younger Generation and a Recommended Hunts section