Cover is textured and color on the inside and the back… first advertisement appears on the back cover, Guy’s first appearance

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

There’s a turkey in the trophy heads section. The wingmen egg is laid!

“Hunting Leads” appears in the magazine, another building block of the MRS. Article on using Llamas in the backcountry. Consider The Llama… Application deadline table (MRS)

Mike Eastman’s Outdoorsmen: A title change and dynamic cover redo and the first bind in subscription card

EHJ i20 1993 | 6th Anniversary Special Edition, Rod Hart becomes assistant editor, Members’ Trading Post (precursor to the Forum), Subscriber Benefits, member exclusive hunting leases, expanded state updates (MRS)

1992 | Name changed to The Eastmans’ Journal, first “Master Class” offering - Five-Day Elk Hunting School w/Mike...

Guy’s iconic Eastmans’ Mule Deer Buck Logo appears on the cover

EHJ i17 | 1992

EHJ i15 | 1991