I’ve struggled with target panic before. Maybe it was being patient or not rushing the shot. Whatever it...

The Outdoorsmen’s Newsletter: A Hunting Guide for Western Big Game - A precursor to Eastmans’ fabled MRS, a one page advertisement offering No Hearsay, No Bull, No Dudes, No Gimmicks, No Small Heads, No Big $$. . . just thoroughly researched, legitimate trophy animal intel for the DIY western hunter

EHJ i4 | 1988

The Outdoorsmen’s Newsletter Debuts

EHJ i2 1988

1989 | On The Market - precursor to the Gear Lab, Guy’s first illustration, moved to Riverton, Bertie becomes a full time employee and Mike picks up a sales rep job for Mike Weick.

There’s a turkey in the trophy heads section. The wingmen egg is laid!

“Hunting Leads” appears in the magazine, another building block of the MRS. Article on using Llamas in the backcountry. Consider The Llama… Application deadline table (MRS)

Mike Eastman’s Outdoorsmen: A title change and dynamic cover redo and the first bind in subscription card

First color advertisement